Every avid golfer loves the game. But few love their game. 

In fact, the typical golfer experiences far more frustration than satisfaction on the links. But there‘s a better way. Develop a scratch attitude, and you‘ll consistently  

—  enjoy your best shots

—  accept miss hits and move on

The key is positive emotions.  

You see … before I  became a golfer I was a pioneer in the executive coaching field, My experience working with professional athletes and corporate leaders revealed this truth: Feelings precede thoughts. Or, to put it differently, you can’t think positive when you feel negative. 

Here’s the bottom line: If you’re in a relationship with the world’s hardest game, it’s wise to develop a positive emotional foundation, or frankly, you run the risk of ending up disappointed, disillusioned, or in deep despair.  

My mission with scratch attitude is helping avid, everyday golfers have more fun and experience less frustration while playing golf. Along with regular tweets on X and the occasional video on YouTube, I’ve written an ebook and offer personal coaching.  

The ebook, titled Scratch Attitude, is a fiction about an avid golfer who habitually lets frustration diminish his ability and derail his most promising rounds. In the story, he finds a mentor who teaches him to reclaim the joy at the heart of the game.  

Personal coaching invites you to re-imagine the way you approach golf. I’ll help you leverage your unique emotional/mental makeup and develop new habits aligned with helping you play the world’s hardest game with gratitude, acceptance, and joy.  

Obviously, your best golf requires an artful combination of physical, mental, and emotional skill. I’m not suggesting grounding your game in positive feelings will magically fix the flaws in your swing or enable you to make decisions like a Tour caddy. I’m simply saying golf is our hobby, it’s meant to be mostly enjoyable, and playing the game with a scratch attitude makes it so.

Your golfing friend

Kent Osborne